Tag Archives: Tourism in Kerala

Kerala Tourism Sweeps PATA Awards 2011

Kerala Tourism walked away with four of the top honours at the Pacific Asia Travel Association (PATA) Awards 2011 for outstanding achievement in tourism announced in Bangkok early this month. Kerala Tourism’s new global campaign film ‘Your Moment is Waiting’ … Continue reading

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Kerala Tourism shifts marketing strategy

kerala-backwaters

Image via Wikipedia With domestic tourism in India experiencing a strong growth, driven by a burgeoning middle class, Kerala Tourism has shifted its marketing strategy, focussing more on the local than the foreign travellers.’We have not cut down spending on … Continue reading

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